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You need to be well-groomed to woo investors


 

The National Business Angels Network claims that too many companies go seeking equity investment without making any of the necessary preparations....About 70% of small and medium-sized businesses that approach the organisation are sent away through lack of preparation.

The key to where businesses are failing may be found in a recent Canadian study of investors. It cites uninspiring business plans, a lack of focus and the absence of a unique selling point as reasons why smaller companies fail to succeeed in attracting finance.

Bernard Hallewell, the managing director of NBAN says "If you plump for equity investment, then seeking expert help to produce a pleasing package for potential investors is vital."

Richard Wilson, business policy executive at the Institute of Directors, says your management team will be key to the campaign. "Time and again businesses approach venture capitalists and business angels with interesting ideas and plans but their management line is not in existence."

Source: Elizabeth Judge "You need to be well-groomed to woo investors", The Times 7th May 2002

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